What we do, and
what you own at the end.
There are no packages. Scope is set after the audit, because we can't tell you what you need until we've looked at the account. What doesn't change is the list below.
What's included
Tracking and measurement
Conversion tracking that records the thing you care about, not the thing that fires most easily. We build it ourselves, in your tag manager, on your domain.
Message testing before scale
Several offers and several angles, with a small budget behind each. The one that wins gets the money. This happens first, not after three months of optimising the wrong variable.
The creative
We write the copy and make the ads. Static, carousel, short-form video. Nothing gets briefed out to a third party and waited on for a fortnight.
Campaign build and management
Audience, objective, bid strategy, budget split. Built properly once, then watched daily and changed when the numbers say so.
Landing pages, where the page is the problem
Our founder was a developer before buying media. If the ad is working and the page is losing it, we build the page rather than telling you to find someone who can.
Reporting you can read in a minute
One number at the top: what a new customer cost. Then the working behind it, so you can check the number rather than trust it.
What you own at the end
All of it, whenever you decide to stop.
- The ad account, in your company name, on your billing.
- The data — audiences, conversion history, everything the account has learned.
- The creative, source files included.
- The tracking, which stays where we built it.
If this stops being worth it, you keep everything and take it to whoever you like. Nothing is held back to make leaving difficult.
What we need from you
Short list, but it isn't optional.
- An hour a fortnight on a call. Less once things settle.
- Access to the ad accounts and analytics, or permission to create them.
- Someone who answers an enquiry inside a working day. Campaigns that produce conversations nobody follows up waste your money and our time.
- A straight answer on what a customer is worth to you. Without it, nobody can say whether a lead at £180 is good or terrible.
Start with the audit.
Thirty minutes on your account, or a competitor's if you haven't started. You leave with what we'd change, in what order, and whether we think it's worth doing at all.
Book a 30-minute audit →Would you rather write first? Send me the details instead.